The question really seems to be, how had I NOT heard of Super Sprowtz before I discovered them at Toy Fair a few weeks ago!? The Super Sprowtz are in our classrooms, in an app, on the television, on Twitter, YouTube and Facebook, even on TV in New York City cabs, and they are on a super hero’s mission: to use the educational power of media to help children learn about nutrition, wellness and the environment! Now that’s a mission Babies Gotta Have It can squarely get behind!
I walked away from Toy Fair with an adorable plush Suzy Sweet Pea puppet which Bean has taken to both animating and using as a pillow. And also the Super Sprowtz Origins: Picture/Adventure Book which traces the beginnings of the Super Sprotwz as they transformed from well-nurtured rooftop garden vegetables to actual super heroes on a quest to defeat Pompous Pollution. The story is unique and whimsical, the book is made in the USA of 30% post-consumer waste and the art is a beautiful. It looks like a combination of a dark and gritty super-hero comic and a fairy tale–just right.
Look, nutritional education is getting the short end of the stick in our schools. But in some ways, helping our children choose what to eat, where to get that food, and how to care for this Earth that nourishes our food sources, is just as important as Math and Reading. And I applaud initiatives like Super Sprowtz that are out there presenting nutrition education in a fun, accessible and vibrant way using every media available. And even for those of us who consider ourselves kinda snotty, local sourcing, farmers-market, composting foodies…well I need help encouraging my kid to choose more colorful, healthy foods. Her school is about to start a school lunch program and the choice of what she eats for lunch will be up to her. I hope, that when it’s time to pick what she puts on her little tray, that the image of Suzy Pea’s smiling face may come to her mind, and she may mix a little green in there with the beige.
A lifetime of healthy eating habits starts young. How many of us had to un-learn the habits we picked up in the high school cafeteria? Let’s start our kids out right. So check out the Super Sprowtz website for fun activities, recipes, games, videos and more. And make a commitment today to make healthy eating fun for your kids.
Super Sprowtz! That’s something babies definitely gotta have.